Gobillion is India’s leading social commerce brand that is committed to making e-commerce a social experience for the next 500 million customers spread across tier-2+ cities in India. Since its inception, the company has gained considerable prominence as the country’s foremost social commerce brand with a mission to make e-commerce social and accessible for millions of customers across India and Southeast Asia.
Background and the rise of social e-commerce:
Customers in tier 2+ cities in India interact differently with commerce compared to their tier 1 customer peers. E-commerce for the next 500 million customers requires a different approach, not necessarily a copy-paste model of commerce from the metro cities. It’s a massive market with low e-commerce penetration, intrinsic social trust issues around e-commerce, and extremely value-conscious customers.
As both the co-founders of Gobillion hail from small towns in Assam, they have a very deep understanding of the customer needs and aspirations of these underserved customers and it is their mission to solve this problem for this market.
Social commerce is democratizing India’s e-commerce sector, which has been dominated by a few large players, paving the way for a more distributed model that’s built on community, connection and trust. Social commerce would increasingly target a highly underserved customer segment that can be reached and served through social offerings, customers who are extremely price/value conscious in categories like grocery and fashion.Social sharing drives viral product adoption and customer re-engagement and retention – issues traditional e-commerce 1.0 struggles with.
How Gobillion is disrupting the e-commerce market in small towns:
Thus, in a bid to redefine traditional e-commerce models by instilling trust and transparency so that even customers living in remote areas can enjoy outright access to these services, Gobillion launched its operations first in Guwahati in 2021.
By redefining the traditional e-commerce experience into an all-new social and gamified avatar, Gobillions’s core social buying experience allows customers to buy products collectively with friends and family and unlock significant discounts in return.
Backed by some of the most prominent global investors, the company mainly concentrates on product categories like groceries and daily essentials as customers are increasingly price-conscious and appreciate attractive deals in this segment. They are witnessing rapid growth in customers and demand in Guwahati and now launching across multiple cities in East and Central India.
